H&M - "Fashion against AIDS"

H&M and Designers Against AIDS have joined forces to fight AIDS with fashion. The collection will be for both males and females. In the campaign features the likes of Rihanna, Timbaland, Chicks with speed, Rufus Wainright and other well-known designers and musicians. The collection which consists of t-shirts, hoodies and tank tops will be available to buy from H&M stores starting Feb 2008. Prices are between £7.99 and £19.99 and all garments are 100% cotton and have a special tag that states: "This may be the most important piece of clothing you 've ever had your hands on". Its genious. I think the collection will b e successful because alot of people who have a passion for fashion like to feel that they are involved with something that is making a change in the world and this is one of them.
The aim behind this campaign is to raise and spread awareness about the AIDS virus which has affected many people across the globe.

Save the world in style!

Images in courtesy of HM.COM

Photography by Daniel Jackson, John Scarisbrick