THE LFW APARTMENT DIARIES


This season I had the fantastic opportunity of joining The LFW Apartment and taking part in a Fashion Week experience like no other. I was able to meet and mingle with some of the best brands and most amazing bloggers and interact about fashion at a secret location only invitees could attend.

The Apartment is the brainchild of top UK blogger Abisola Omole aka Abimarvel. It is a place where bloggers can meet, socialise and get their work done between shows while at the same time enjoying some food and refreshments provided by the Apartment. While there we were also able to loan products from some of the UK's brands to wear to the LFW shows and engage in some workshops and activities to allow us to showcase our personal style and aesthetic.


Windows UK had a lovely set-up at the Apartment and we got to test out their amazing new tech and borrow to use while on the go. Thanks to Ian & Tanya for the talk through,  it definitely made it easier and quicker for me to grasp the tech which is very sophisticated and user friendly.


I particularly loved hanging in the cosy 'Next boudoir' where there was a gorgeous set-up including their stylish furniture, clothing, shoes and accessories while Russell & Bromley had a wonderful display of their own showcasing the most stunning and comfortable pair of shoes I have ever worn.



Other clothing brands at the Apartment were The Outnet, Superdry, Debenhams, Forever 21, Free people, Dune & Nelly.com

Reward Style held a lovely brunch on the 4th day of LFW where we enjoyed some lovely drinks and tasty bites whilst networking talking to the team.

Claire's Accessories really took me by surprise with their beautiful selection of jewellery which was all very stunning and current; just what a blogger needs!!!

The cupboards were filled with all sorts of yummy goodies at our disposal anytime whilst we got are blogging on.....

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Blogger shoe coincidence??? Naah! You know you're wearing the right piece when three of you show-up in the same thing.
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The Photobooth - Bloggers know a thing or two about mixing business with pleasure. Pure fun times!!!

Above: Baume & Mercier allowed us to borrow their gorgeous watches to compliment and complete our LFW looks.....and provided some cute and yummy tasting meringues and bubbly whilst we got fitted.


The Rimmel London Make-up room must have been every bloggers stop-over. 

With every outfit goes a perfectly done make-up look to compliment it so thanks to Rimmel we managed to get our make-overs and touch-ups swiftly and promptly before heading out to the shows.

A massive thank you goes out to Abimarvel & The Apartment Team - Windows UK, Claires, NEXT, Rimmel London, Debenhams, Atelier-to-Go, Reward Style, Vitamin Water and Russell & Bromley and last but not least Lavazza for providing the best coffee that kept me on my feet on the last days of Fashion Week.

A big shout-out to the Film crew who were also there shooting a miniseries for 'The Apartment' and made me feel comfortable around cameras (...for a change I wasn't so "self-conscious" Lols) Thanks to:  Monica, Vicki, Tom and Emily.

Watch the miniseries here and keep an eye-out for my little wave from the background: