Rihanna for Gucci's new ad Campaign

The tattooed heart

Gucci has chosen to feature music star Rihanna for its fourth annual partnership with UNICEF, an international advertising campaign. The ads will coincide with the November 19-January 31 limited period when a white version of the brand's Tattoo Heart handbag collection will go on sale in aid of the charity to help save children's lives.

For the first time, the collection will include both signature and new styles, and 25% of sales from the collection will be donated to the fund. In the ad campaign, Rihanna is seen wearing one of the bags across her body while swinging from a giant ring along with a white all-in-one swimsuit and very little jewellery. The campaign is very powerful but yet clean and sophisticated.